Protecting your privacy

This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data, and keep it safe.

When you are using the The Rug Seller website, The Rug Seller (Luxury Home Design Group) is the data controller.

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:

In specific situations, we can collect and process your data with your consent. For example, when you tick a box at checkout to receive email newsletters and SMS text message on updates and promotions.

When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service. You can unsubscribe from any email marketing and SMS text message promotional marketing campaigns at any time.

Privacy and cookies

We will treat all your Personal Data as confidential (although we reserve the right to disclose this information in the circumstances set out below).

We will keep it on a secure server and we will fully comply with all applicable privacy regulations and consumer legislation. In the Privacy Notice, you can also find out how to stop receiving marketing information.

Overview

This privacy policy has been updated to comply with the Privacy and Electronic Communications Regulations (PECR) 2003 and the General Data Protection Regulation (GDPR) 2018.

The General Data Protection Regulation is the European Union's (EU) primary privacy regulation. The GDPR applies to any businesses that collect or process personal data from consumers living within the EU, and gives UK and EU consumers the right to access, change, or delete their personal data.

For all of our service, the data controller is LUXURY HOME DESIGN GROUP LTD - this is the company that is responsible for protecting your data.

Data we collect from you

When visiting our website we collect certain information from you in order to keep you informed of your order delivery as well as personalised customer experiences and for analytical reasons to help improve the overall website's functionality. Such information includes:

• Site searches
• Shopping preferences information
• Internet protocol (IP) address
• Full Uniform Resource Locators ("URL") clickstream to, through and from our site (including date and time)
• Browser type and version
• Time zone setting
• Browser plug-in types and versions
• Operating system
• Device
• Email address for order updates
• Telephone number for order updates

When do we collect your personal data?

• When you visit any of our websites, and use your account to buy products as well as redeem vouchers from our affiliate partnerships.
• When you make an online purchase and check out as a guest (in which case we just collect transaction-based data).
• When you create an account with us.
• When you shop online, we capture information through cookies and similar technologies, you can manage these when you visit our site.
• When you purchase a product by phone but don't have (or don't use) an account.
• When you engage with us on social media.
• When you contact us by any means with queries, complaints etc.
• When you ask one of our Partners to email you information about a product or service.
• When you comment on or review our products and services.
• Any individual may access personal data related to them. So if your comment or review.
• When you fill in any forms on our websites.
• When you've given a third party permission to share with us the information they hold about you.
• Open rates, click through rates on email marketing campaigns through the use of website pixels.

Data that you provide us with

When you make an order with us, we will ask you to provide us with certain information that is necessary to process your order. This information is includes:

• Name
• Email Address
• Billing Address
• Shipping Address
• Telephone number
• Delivery/Order Notes
• Passwords (in order for you to log into your The Rug Seller account)

How and why do we use your personal data?

We want to give you the best possible customer experience. One way to achieve that is to get the richest picture we can of who you are by combining the data we have about you.

We then use this to offer you promotions for products that are most likely to interest you.

The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service. We never share your data with anyone and all data is handled internally by the allocated data controller.

We use your data to send you email notifications when you place a product in your basket and you abandon your browsing before completing your checkout. We do this based on our legitimate interest. To provide you with tracking information so that you can follow your order. We do this under legitimate interest to enhance your customer experience and give you more information around where your delivery is and when your order will arrive.

How we collect information

have documented the main ways in which we collect this data below:

Collection Method	Description
Website Platform	While you are on our site, the platform will record certain information about the way you browse our pages. Should you wish to make an order or in other way engage with our website, the platform will collect any data you enter into the site.
Payment Gateway	We use a secure payment gateway in order to collect payment details. Card details/payment account information is collected by an approved third party in order to further protect your security.
Customer Relationship Management (CRM)	When you engage with our customer service agents via our website, data will be collected and stored in our CRM system. This includes but not limited to Email marketing and SMS text messages.
Cookies	A Cookie is a small text file that is downloaded onto terminal equipment (eg a computer or smartphone) when the user accesses a website. It allows the website to recognise that user's device and store some information about the user's preferences or past actions. The Rug Seller will only use the data collected with Cookies to improve the service we provide to you. More details about the cookies we use on our site and how to block them, can be found on our Cookie Policy.
Google Analytics	Google Analytics is a product which helps us to analyse the traffic to our websites. Google is based in the United States meaning it is possible that the data that Google Analytics collects could leave the EU. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. Further information about Google's privacy policy may be viewed here and information about their Data Compliance, can be found here.

How we use your information

Activity	Why we contact you
Processing orders	We process your personal information in order to fulfil our contract with you. Examples of such use will be order confirmation emails and telephone calls to update you on the status of your order
Updating you on new products, service and promotions (marketing emails)	We will only contact you in this way with your consent. You can opt out of marketing communication at any point, either by clicking the link on any email or by contacting us.
Other important contact points	In rare circumstances we may be required by law to contact you. An example of such a situation may be to provide an update of your personal data security, or to investigate fraud.

Sharing your information

In order to provide all the services on therugseller.co.uk we share your information with a small number third parties. All data processors that we work with are carefully selected and there is a contract in place with each external provider in order to protect your information.

Third Party	Resource
Linn Systems (Linnworks)	Privacy Policy
Xsellco (Helpdesk)	Terms And Conditions
MailChimp	Privacy Policy
Reviews.io	Privacy Policy

Your Rights

Under the various rules and regulations that protect your personal data and privacy you are afforded various rights including, but not limited to, accessing or requesting deletion of your personal data. We will take all necessary steps to enable you to act on your rights. If you have any specific requests please contact us.

The Rug Seller will only hold your personal data for a period deemed necessary by ourselves. Data outside this period will be de-personalised in order to further protect your privacy.

Transfer of Data Outside the European Union

To send you email notifications when you place a product in your basket and you abandon your browsing before completing your checkout. We do this based on our legitimate interest. To provide you with tracking information so that you can follow your order. We do this under legitimate interest to enhance your customer experience and give you more information around where your delivery is and when your order will arrive.

Cookie Policy

Cookie	Purpose	More Information
__utma	A Google Analytics cookie which helps us understand how visitors are using our website, so we can make it more useful.Lifespan: Persistent	Tracks the number of times a visitor has been to our website, when their first visit was, and when their last visit occurred.
__utmb	A Google Analytics cookie which helps us understand how visitors are using our website, so we can make it more useful.Lifespan: 30 minutes	Tracks approximately how long a visitor stays on our website.
__utmc	A Google Analytics cookie which helps us understand how visitors are using our website, so we can make it more useful. Lifespan: At end of session	Tracks approximately how long a visitor stays on our website.
__utmz	A Google Analytics cookie which helps us understand how visitors are using our website, so we can make it more useful.Lifespan: 6 months	Tracks where a visitor came from, for example which search engine, search keyword or link they used.
ASPSESSIONIDQSCRARRC	This website uses this cookie to identify you as a unique user of the website in case of a login.Lifespan: At the end of session
Charon Cart	This website uses this cookie to store the contents of your shopping basket.Lifespan: At the end of session
_atuvc	Provided by AddThis.Lifespan: Persistent	These cookies, provided by Clearspring Technologies, Inc., are used in conjunction with the AddThis Button to enable you to share our content through email, social networking sites, blogs and more.

You block cookies by activating the setting on your browser which allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our site.

Except for essential cookies, all cookies will expire after one year.

Seeing our Ads on other websites

We use Remarketing with Google Analytics to advertise online. We use Facebook and Instagram Meta platforms for promotional marketing campaigns.

You can opt out of Google Analytics for Display Advertisers and opt out of customized Google Display Network ads by visiting the Ads Preferences Manager or at Google Analytics Opt-out Browser Add-on.

Third-party vendors, including Google, show our ads on sites across the Internet.

The Rug Seller and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on customers past visits to your website.

Our website uses cookies/advertising IDs for the purpose of advertising. This enables us to show our advertisements to visitors who are interested in our products on partner websites, apps and emails. Re-targeting technologies use your cookies or advertising IDs and display advertisements based on your past browsing behaviour. You can opt-out of interest based advertising by visiting the following websites:

http://go.pardot.com/e/126241/choices-/3zt6b2/117723701
http://go.pardot.com/e/126241/2017-04-26/3zt6b4/117723701
http://www.youronlinechoices.com/uk/your-ad-choices

We may share data, such as technical identifiers derived from your registration information on our [website/app] or our CRM system with our trusted advertising partners. This allows them to link your devices and/or environments and provide you a seamless experience across the different devices and environments that you use. To read more about their linking capabilities, please refer to their privacy policy listed in the above-mentioned platforms or listed below.

Changes to our Privacy Policy

We may make changes to our Privacy Policy from time to time. We will not reduce your rights under this Privacy Policy without your explicit Consent. We will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).